Email Sign Up terms and policy

Reading aloud can help you catch copy errors and ensure your emails are professional and legible.

Proofreading from the bottom up is another tactic; starting at the end of the email and reading each sentence in reverse order discourages your brain from focusing on ideas instead of grammar. It doesn’t hurt to run your work through the spellchecking tools included in your email or word processing tools or to use add-ons such as Grammarly or Hemingway Editor.

3. Leave out jargon and acronyms

Most industries use insider jargon and acronyms, but you should only include them in your emails if you’re sure your readers understand them. Even so, it’s best practice to write acronyms in full on first use or to replace them with common terms so there’s no room for confusion.

4. Stay consistent

Maintain your brand voice across messages and platforms to ensure brand consistency. Adapt your brand tone—the way you talk about specific subjects—when necessary.

For example, let’s say you have a lighthearted, joke-y brand voice, but your company just experienced a data breach that affected your email subscribers. This is the time to be serious.

5. Keep emails brief

Keep your emails as short as possible to encourage engagement and completion. There’s no set rule for optimal length—which will vary by subject matter and audience—but many brands see success by sticking to one topic, such as a restock announcement or sale. Keep your readers engaged—and willing to read your entire email—by keeping your messages short. There’s no set rule on how long your marketing emails should be, and the optimal length will vary depending on your subject matter and audience.

This short email from tinned fish brand Fishwife succinctly promotes its starter pack and contains only necessities: CTA buttons plus an image and brief product description.
Reference: https://www.shopify.com/ca/blog/email-marketing-best-practices

Our teams work tirelessly to protect your information, and to ensure the security and integrity of our platform. We also have independent auditors assess the security of our data storage and systems that process financial information. However, we all know that no method of transmission over the Internet, and method of electronic storage, can be 100% secure. This means we cannot guarantee the absolute security of your Personal Data. You can find more information about our security measures at shopify.com/security.

How we use "cookies" and other tracking technologies

We use cookies and similar tracking technologies on our website and when providing our services. For more information about how we use these technologies, including a list of other companies that place cookies on our sites, a list of cookies that we place when we power a merchant's store, and an explanation of how you can opt out of certain types of cookies, please see our Cookie Policy.

How you can reach us

If you would like to ask about, make a request relating to, or complain about how we process your Personal Data, please contact Shopify Support, or mail us at one of the addresses below. If you would like to submit a legally binding request to demand someone else's Personal Data (for example, if you have a subpoena or court order), please review our Guidelines for Legal Requests.

If you have questions about how a merchant or store processes your Personal Data, you should contact the merchant or visit their privacy policy.

If you are located in Canada or the United States, your Personal Data is received by:

Shopify Inc.
Attn: Privacy Officer
151 O'Connor Street
Ground Floor
Ottawa
Ontario
K2P 2L8
Canada

If you are located in the EEA, the UK, the Middle East, South America, or Africa, your Personal Data is received by:

Shopify International Ltd.
Attn: Data Protection Officer
c/o Intertrust Ireland
2nd Floor 1-2 Victoria Buildings
Haddington Road
Dublin 4, D04 XN32
Ireland

If you are located in Asia, Australia, or New Zealand, your Personal Data is received by:

Shopify Commerce Singapore Pte. Ltd.
Attn: Data Protection Officer
77 Robinson Road,
#13-00 Robinson 77,
Singapore 068896

United States Regional Privacy Notice

This United States Regional Privacy Notice ("US Notice") supplements our Privacy Policy.

This US Notice is for individuals residing in certain US states and is designed to help you better understand how we collect, use, and disclose your Personal Data and, depending on how you use Shopify and where you reside, how to exercise available rights under various applicable privacy laws in the US, such as the California Consumer Privacy Act, the Colorado Privacy Act, the Connecticut Act Concerning Personal Data Privacy and Online Monitoring, the Utah Consumer Privacy Act, and the Virginia Consumer Data Protection Act (collectively, the "US Privacy Laws").

What information we collect and share about you

To provide our apps and services to you, we must process information about you, including Personal Data.

We do not "sell" your Personal Data as that term is defined under US Privacy Laws.

Here is a summary of the categories of Personal Data we may have collected about you over the past 12 months and with whom we may have disclosed that information to, depending on how you use Shopify.

CATEGORIES OF PERSONAL DATA COLLECTED RECIPIENTS OF PERSONAL DATA
  • Identifiers, including name, email address, mailing address, phone number;
  • Personal Data categories listed in the California Customer Records statute, including name, mailing and billing address, phone number, credit or debit card information;
  • Commercial information, including products you purchase, place in your shopping cart, favorite or review (if you are a consumer) and information you provide us about you and your business (if you are a merchant);
  • Photos and videos, which may include face imagery, if you choose to provide them.
  • Internet or other electronic network activity information, including information regarding the device and browser you use, network connection, IP address, and how you browse through our apps and sites;
  • Geolocation data, including your mailing and billing address;
  • Inferences, or information derived from other Personal Data about you, which could include your preferences, interests, and other information used to personalize your experience;
  • Other information you provide; and
  • Sensitive Personal Data, which may include:
    • Government-issued identifiers, including social security, driver's license, state identification card, or passport number;
    • Your account access credentials (such as account log-in, financial account, debit or credit card number in combination with any required security access code, password, or credentials allowing access to an account);
    • Your device's precise location (if you are a Shop user, but only when you allow Shop to access this information);
    • Information you voluntarily disclose that may reveal certain characteristics about you such as your racial or ethnic origin or sexual orientation
    • The contents of email messages in the email inboxes that you connect to your Shop account, and information from email messages you transfer to the app to be included in your order history (if you use Shop).
  • Companies who help us provide you with our services, including cloud storage providers, payment providers and financial institutions, fulfillment partners, security vendors, email providers, marketplaces and data analytics vendors;
  • Advertisers and marketing vendors;
  • Merchants whose stores you visit or make purchases from;
  • Partners who provide a range of services to merchants, such as by developing apps or themes for use by merchants, serving as an affiliate that refers potential merchants to us, or helping merchants build or manage stores;
  • Law enforcement or other third parties in connection with legal requests, to comply with applicable law or to prevent harm.

Why we collect and share your Personal Data

We use and share your Personal Data for the purposes set out in the Privacy Policy. For categories of sensitive Personal Data that we collect, we only use or disclose such information either with your specific consent when required, or as otherwise permitted by law.

Sources of Personal Data

To make commerce better for everyone at Shopify, we collect and use Personal Data provided by:

  • You: We collect the information you provide when you use our platform, including when you sign up for Shopify as a merchant, visit a Shopify-powered store, fill in order information, visit one of Shopify's websites or contact Shopify support. We collect account and payment information you provide to us (including information about your business if you are a merchant), Shopify stores or items you save to favorites, purchases you make, reviews you post, and how you otherwise interact or communicate with stores or other users on our apps or services. We also collect information about how you browse through our apps and sites, including search terms you may enter.
  • Your device(s): We collect information from and about the devices you use, including computers, phones, and other web-connected devices you use to access our apps or services, and we combine this information across different devices you use.
  • Third parties: We receive information from partners who help us provide you with our services including the following:
    • Email providers. If you use Shop and you connect your third party inboxes, such as Gmail or Outlook (according to their terms and policies and as permitted by applicable law), we receive information to identify shopping-related emails and display, within Shop, information about specific orders you have made, stores you have engaged with in the past, and other related information.
    • Service Providers. We receive information from our service providers, who help us provide services to our merchants, like reviewing accounts for fraud or other concerns.
    • Marketplaces. If you use Shop, we receive information about purchases you have made from other marketplaces or platforms, such as Amazon, that you choose to connect through Shop. This information helps us to provide and improve Shop, to personalize your experience using our apps and services, and to determine if you are eligible for specific offers or payment methods.
    • Subprocessors. We work with third party subprocessors for cloud hosting, content delivery, data analysis, internal logging, fulfillment services and email transmission, among others, to provide you with our services. For more information, see Shopify's subprocessors.
    • Analytics and cookie providers. We receive information through our use of cookies, social plugins (such as the Facebook "like" button), pixels and tags for business purposes, such as providing information to help measure how users interact with our website content. For more information about how we use these technologies, see our Cookie Policy.

How long we keep your information

Because we need your Personal Data to provide Shopify services, we generally keep your Personal Data, including sensitive Personal Data, while you use Shopify products or services or until you tell us to delete your information. We may also keep Personal Data to comply with legal obligations or protect our or other's interests.

If you are a merchant operating a Shopify-powered store, and you close the store, stop paying your subscription fees, or we terminate your account, we retain store information for two years before we begin the deletion process.

When we process your information as a service provider or processor for the merchant, the merchant, not Shopify, decides how long your information is retained.

Your rights over your information

Depending on where you live, how you use Shopify, and subject to certain exceptions, you may have some or all of the following rights:

  • Right to Know: The right to request that we disclose to you the Personal Data we collect, use, or disclose about you, and information about our data practices.
  • Right to Request Correction: The right to request that we correct inaccurate Personal Data that we maintain about you.
  • Right to Request Deletion: The right to request that we delete Personal Data that we have collected about you.

To exercise your rights, including the "right to know" and "right to delete," please submit a request through our online portal. If you use Shop or Shop Pay, please visit https://shop.app/delete-account for instructions on how to request deletion of your information.

If you have visited or made a purchase from a merchant's Shopify-powered store, please contact the specific merchant directly. If you make a request to us, we will forward your request to the relevant merchant.

Please note that to protect your information and the integrity of our products and services, we may need to verify your identity before processing your request. In some cases we may need to collect additional information to verify your identity, such as your email address or a government issued ID.

Under US Privacy Laws, you may also designate an authorized agent to make these requests on your behalf. If you use an authorized agent to submit a request, we may need to collect additional information, such as a government issued ID, to verify your identity before processing your request to protect your information.

For information on the CCPA requests we have received, please see here. In certain states, you may have the right to appeal our decision regarding a request related to these rights. If you wish to appeal a decision, please contact Shopify Support.

We will not discriminate against you for exercising any of these rights.

How you can reach us

If you would like to ask about or have concerns about how we process your Personal Data, please contact Shopify Support. If you want to make a request relating to your Personal Data, please contact us using the methods set out in the section immediately above.

Our teams work tirelessly to protect your information, and to ensure the security and integrity of our platform. We also have independent auditors assess the security of our data storage and systems that process financial information. However, we all know that no method of transmission over the Internet, and method of electronic storage, can be 100% secure. This means we cannot guarantee the absolute security of your Personal Data. You can find more information about our security measures at shopify.com/security.

How we use "cookies" and other tracking technologies

We use cookies and similar tracking technologies on our website and when providing our services. For more information about how we use these technologies, including a list of other companies that place cookies on our sites, a list of cookies that we place when we power a merchant's store, and an explanation of how you can opt out of certain types of cookies, please see our Cookie Policy.

How you can reach us

If you would like to ask about, make a request relating to, or complain about how we process your Personal Data, please contact Shopify Support, or mail us at one of the addresses below. If you would like to submit a legally binding request to demand someone else's Personal Data (for example, if you have a subpoena or court order), please review our Guidelines for Legal Requests.

If you have questions about how a merchant or store processes your Personal Data, you should contact the merchant or visit their privacy policy.

If you are located in Canada or the United States, your Personal Data is received by:

Shopify Inc.
Attn: Privacy Officer
151 O'Connor Street
Ground Floor
Ottawa
Ontario
K2P 2L8
Canada

If you are located in the EEA, the UK, the Middle East, South America, or Africa, your Personal Data is received by:

Shopify International Ltd.
Attn: Data Protection Officer
c/o Intertrust Ireland
2nd Floor 1-2 Victoria Buildings
Haddington Road
Dublin 4, D04 XN32
Ireland

If you are located in Asia, Australia, or New Zealand, your Personal Data is received by:

Shopify Commerce Singapore Pte. Ltd.
Attn: Data Protection Officer
77 Robinson Road,
#13-00 Robinson 77,
Singapore 068896

United States Regional Privacy Notice

This United States Regional Privacy Notice ("US Notice") supplements our Privacy Policy.

This US Notice is for individuals residing in certain US states and is designed to help you better understand how we collect, use, and disclose your Personal Data and, depending on how you use Shopify and where you reside, how to exercise available rights under various applicable privacy laws in the US, such as the California Consumer Privacy Act, the Colorado Privacy Act, the Connecticut Act Concerning Personal Data Privacy and Online Monitoring, the Utah Consumer Privacy Act, and the Virginia Consumer Data Protection Act (collectively, the "US Privacy Laws").

What information we collect and share about you

To provide our apps and services to you, we must process information about you, including Personal Data.

We do not "sell" your Personal Data as that term is defined under US Privacy Laws.

Here is a summary of the categories of Personal Data we may have collected about you over the past 12 months and with whom we may have disclosed that information to, depending on how you use Shopify.

CATEGORIES OF PERSONAL DATA COLLECTED RECIPIENTS OF PERSONAL DATA
  • Identifiers, including name, email address, mailing address, phone number;
  • Personal Data categories listed in the California Customer Records statute, including name, mailing and billing address, phone number, credit or debit card information;
  • Commercial information, including products you purchase, place in your shopping cart, favorite or review (if you are a consumer) and information you provide us about you and your business (if you are a merchant);
  • Photos and videos, which may include face imagery, if you choose to provide them.
  • Internet or other electronic network activity information, including information regarding the device and browser you use, network connection, IP address, and how you browse through our apps and sites;
  • Geolocation data, including your mailing and billing address;
  • Inferences, or information derived from other Personal Data about you, which could include your preferences, interests, and other information used to personalize your experience;
  • Other information you provide; and
  • Sensitive Personal Data, which may include:
    • Government-issued identifiers, including social security, driver's license, state identification card, or passport number;
    • Your account access credentials (such as account log-in, financial account, debit or credit card number in combination with any required security access code, password, or credentials allowing access to an account);
    • Your device's precise location (if you are a Shop user, but only when you allow Shop to access this information);
    • Information you voluntarily disclose that may reveal certain characteristics about you such as your racial or ethnic origin or sexual orientation
    • The contents of email messages in the email inboxes that you connect to your Shop account, and information from email messages you transfer to the app to be included in your order history (if you use Shop).
  • Companies who help us provide you with our services, including cloud storage providers, payment providers and financial institutions, fulfillment partners, security vendors, email providers, marketplaces and data analytics vendors;
  • Advertisers and marketing vendors;
  • Merchants whose stores you visit or make purchases from;
  • Partners who provide a range of services to merchants, such as by developing apps or themes for use by merchants, serving as an affiliate that refers potential merchants to us, or helping merchants build or manage stores;
  • Law enforcement or other third parties in connection with legal requests, to comply with applicable law or to prevent harm.

Why we collect and share your Personal Data

We use and share your Personal Data for the purposes set out in the Privacy Policy. For categories of sensitive Personal Data that we collect, we only use or disclose such information either with your specific consent when required, or as otherwise permitted by law.

Sources of Personal Data

To make commerce better for everyone at Shopify, we collect and use Personal Data provided by:

  • You: We collect the information you provide when you use our platform, including when you sign up for Shopify as a merchant, visit a Shopify-powered store, fill in order information, visit one of Shopify's websites or contact Shopify support. We collect account and payment information you provide to us (including information about your business if you are a merchant), Shopify stores or items you save to favorites, purchases you make, reviews you post, and how you otherwise interact or communicate with stores or other users on our apps or services. We also collect information about how you browse through our apps and sites, including search terms you may enter.
  • Your device(s): We collect information from and about the devices you use, including computers, phones, and other web-connected devices you use to access our apps or services, and we combine this information across different devices you use.
  • Third parties: We receive information from partners who help us provide you with our services including the following:
    • Email providers. If you use Shop and you connect your third party inboxes, such as Gmail or Outlook (according to their terms and policies and as permitted by applicable law), we receive information to identify shopping-related emails and display, within Shop, information about specific orders you have made, stores you have engaged with in the past, and other related information.
    • Service Providers. We receive information from our service providers, who help us provide services to our merchants, like reviewing accounts for fraud or other concerns.
    • Marketplaces. If you use Shop, we receive information about purchases you have made from other marketplaces or platforms, such as Amazon, that you choose to connect through Shop. This information helps us to provide and improve Shop, to personalize your experience using our apps and services, and to determine if you are eligible for specific offers or payment methods.
    • Subprocessors. We work with third party subprocessors for cloud hosting, content delivery, data analysis, internal logging, fulfillment services and email transmission, among others, to provide you with our services. For more information, see Shopify's subprocessors.
    • Analytics and cookie providers. We receive information through our use of cookies, social plugins (such as the Facebook "like" button), pixels and tags for business purposes, such as providing information to help measure how users interact with our website content. For more information about how we use these technologies, see our Cookie Policy.

How long we keep your information

Because we need your Personal Data to provide Shopify services, we generally keep your Personal Data, including sensitive Personal Data, while you use Shopify products or services or until you tell us to delete your information. We may also keep Personal Data to comply with legal obligations or protect our or other's interests.

If you are a merchant operating a Shopify-powered store, and you close the store, stop paying your subscription fees, or we terminate your account, we retain store information for two years before we begin the deletion process.

When we process your information as a service provider or processor for the merchant, the merchant, not Shopify, decides how long your information is retained.

Your rights over your information

Depending on where you live, how you use Shopify, and subject to certain exceptions, you may have some or all of the following rights:

  • Right to Know: The right to request that we disclose to you the Personal Data we collect, use, or disclose about you, and information about our data practices.
  • Right to Request Correction: The right to request that we correct inaccurate Personal Data that we maintain about you.
  • Right to Request Deletion: The right to request that we delete Personal Data that we have collected about you.

To exercise your rights, including the "right to know" and "right to delete," please submit a request through our online portal. If you use Shop or Shop Pay, please visit https://shop.app/delete-account for instructions on how to request deletion of your information.

If you have visited or made a purchase from a merchant's Shopify-powered store, please contact the specific merchant directly. If you make a request to us, we will forward your request to the relevant merchant.

Please note that to protect your information and the integrity of our products and services, we may need to verify your identity before processing your request. In some cases we may need to collect additional information to verify your identity, such as your email address or a government issued ID.

Under US Privacy Laws, you may also designate an authorized agent to make these requests on your behalf. If you use an authorized agent to submit a request, we may need to collect additional information, such as a government issued ID, to verify your identity before processing your request to protect your information.

For information on the CCPA requests we have received, please see here. In certain states, you may have the right to appeal our decision regarding a request related to these rights. If you wish to appeal a decision, please contact Shopify Support.

We will not discriminate against you for exercising any of these rights.

How you can reach us

If you would like to ask about or have concerns about how we process your Personal Data, please contact Shopify Support. If you want to make a request relating to your Personal Data, please contact us using the methods set out in the section immediately above.